By  on June 9, 2010

NEW YORK — Sephora has signed a lease to open a 4,500-square-foot store at 21-27 Ninth Avenue here.

Sephora’s Meatpacking District store will represent a new design concept for the beauty retailer, which is owned by LVMH Moët Hennessy Louis Vuitton. According to sources, the unit will convey a high-end boutique environment. “It will be a special version of Sephora tailored to the shoppers in the neighborhood,” said one industry observer. “[Sephora] plans on operating later into the evening to capitalize on the immense amount of late-night shoppers in this area.”

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