Beginning today, Sephora will begin beta testing some of its new Web site features with its VIB (Very Important Beauty) Insider members.
Planned new features include more targeted and personalized searches, improved images and better search tools. A new product quick-view and improved color views will allow users to see all products in a particular color; the site will indicate what products are in stock at the customer’s nearest Sephora, and checkout will be streamlined to allow faster purchasing. Also, the site will allow users to designate multiple search terms, such as skin type, skin concern and ingredients, in addition to the existing price, brand and best-selling search functions. Each product on the site has been indexed and tagged with multiple attributes.
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