By  on December 6, 2012

MEXICO CITY — French perfumery giant Sephora is upping the ante in Latin America with plans to roll out at least 50 stores by 2016, according to Paula Larroque, general manager and senior vice president of Latin America for Sephora Americas.

Sephora recently opened its sixth, 4,306-square-foot Mexican store in Mexico City’s Santa Fe luxury shopping center on Nov. 16. Larroque told WWD exclusively that Sephora hopes to roll out five stores in Mexico next year. At the same time, it will install another six outlets in Brazil. Emboldened by what Larroque described as a “fantastic consumer response” in Mexico, Sephora opened shops in Puebla and Guadalajara in 2012 and added stores in Mexico City’s Satelite and Antara malls. Sephora’s first Mexican store opened in the Interlomas shopping center last October.

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