For Sephora, digital may not be a new world, but it’s one that is continually being rediscovered.
“We have the largest beauty site for prestige beauty…and the growth of that is what funds and fuels the investment into other digital areas,” said Julie Bornstein, senior vice president of digital, who spoke about how the company has paired digital innovation with in-store services to create a robust beauty buying space, where the experiential is paramount.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)