By  on September 26, 2012

For Sephora, digital may not be a new world, but it’s one that is continually being rediscovered.

“We have the largest beauty site for prestige beauty…and the growth of that is what funds and fuels the investment into other digital areas,” said Julie Bornstein, senior vice president of digital, who spoke about how the company has paired digital innovation with in-store services to create a robust beauty buying space, where the experiential is paramount. 

“The cornerstone of our brand — which helps inform how we’ve come about our digital strategy — is about the best product — comprehensive, but also curated — well trained, caring, objective [salespeople], interesting and fun stores that are constantly changing,” said Bornstein.


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