Strolling around a busy department store’s beauty floor wearing only a robe may sound like an excerpt from a somnambulist’s nightmare. However, hoards of women did just that in London’s Selfridges last summer. The near-naked ladies were not participating in peignoir protest, but rather preparing to have their tans topped up by the bronzing brand St. Tropez.
In fact, spray-tanning, eyebrow threading, makeovers and manicures are among the many services British department stores are serving up. More are likely to be added, including weigh-in stations for diet devotees, head-to-toe makeovers and even teeth whitening.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"