By  on May 19, 2008

Retailers will be chilling cosmopolitans, walking the aisles in stilettos and displaying risqué undies and bras nationwide as stores launch "Sex and the City" lingerie parties in a cross-promotion with the premiere of the movie.

The seven-day marathon begins Thursday on the fourth floor at the Bloomingdale's flagship in Manhattan. The "girl culture-inspired event" will be from 6 to 8 p.m. in the intimate apparel department and features a sweepstakes for a "Sexy Girls Night Out."

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