By  on November 18, 2013

China’s online shopping mall,, has evolved its business model to include digital versions of shops-in-shop called “e-flagships.”

Lanvin is the first brand hosted on the Shangpin platform, with men’s and women’s apparel, accessories and footwear offerings. Next up is La Perla, according to M. Claire Chung, Shangpin’s vice president for global business development.

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