Lately, it seems as if one indie beauty outpost after another has dropped from the scene. From Woodley & Bunny to Henri Bendel, niche beauty brands have lost venerable launching pads.
But at least one hope is still standing: Indie beauty boutique Shen Beauty is expanding with a full-service spa on Thursday.
“In the very beginning, we did brow and eyelash [services],” said Jessica Richards, owner and cofounder of Shen Beauty, based in Carroll Gardens, Brooklyn. “Then, we got a lot of requests and started doing more waxing. Then, people wanted facials, so we started doing mini facials. Now, we’re booking appointments two weeks in advance for brows and facials.”
Richards, who is in the process of splitting with her business partner and cofounder Jules Stringer, plans on offering full facials, waxing, microdermabrasion, gommage, massages and acupuncture, ranging from $15 for a lip wax to $250 for an oxygen facial.
The facials will be done with any in-store product the customer prefers, or Shen Beauty’s facialists will use what they think is best suited to the customer’s skin.
The 400-square-foot spa, situated at the back of the shop, will consist of two rooms. The space is painted “dove gray” with a white border and decorated with dream catchers and white Moroccan wedding blankets used as rugs to give off a calming, bohemian vibe.
But just because Shen Beauty has added a spa doesn’t mean the product assortment will change. Customers will still see brands such as de Mamiel, Amanda Lacey and Su-Man Skincare, among others.
“It’s really important to stick with what we are,” she said. “What we’ve become is a launch pad for these brands.”
Meanwhile, Richards isn’t stopping there. Currently, she is looking to open up a shop in Williamsburg, Brooklyn.
“I’ve always wanted to open more stores, and I was never going to do Williamsburg because Woodley & Bunny was there,” she said, adding that the new location would be smaller but still include a spa. “[Williamsburg] has a younger clientele so socioeconomic things are different over there [compared to Carroll Gardens].”
While Richards declined to comment on projected sales, industry sources estimate the spa could do about $360,000 to $480,000 during its first year.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion