By  on March 1, 2013

TOKYO — Shiseido has eliminated most of its animal testing practices ahead of the European Union ban on the import and sale of animal-tested cosmetics products and ingredients in the EU that goes into effect on March 11.

The company said it will no longer engage in animal testing, except in exceptionally rare cases in which the safety of an ingredient has been called into question, a Shiseido spokesman said Friday.

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