By  on June 15, 2012

PARIS — Shiseido is to host a two-day exhibition this weekend at the Palais de Tokyo museum here, starting Saturday, called “Un Trait Plus Loin” (or “Strokes of Genius”), which showcases the Japanese beauty company’s graphic designs on promotional materials over the past 140 years.

On display will be never-before-exhibited images that track the firm’s artistic transformation. Hanging from the ceiling and printed on lanterns, the designs vary, from brushstroke compositions to avant-garde creations by artist Ayao Yamana to Art Nouveau. Also on display will be Shiseido iconic Eudermine skin care product, which was launched in 1897, and its 100th-anniversary bottle designed by Serge Lutens.

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