By  on January 28, 2013

Shopbop’s extensive redesign last year has apparently caught the eye of many brands and designers.


According to the Amazon.com-owned Web site, 30 new women’s designers jumped on board for resort and spring. “We’re making a more concerted effort around our designer boutique and have not brought in this many designers at one time for this market segment,” Darcy Penick, general merchandise manager of Shopbop, told WWD. “Designers were added to the boutique significantly for resort and spring and will continue to be added throughout 2013.”

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