Shopkick and Macy’s today are rolling out a national shopping app program that allows consumers to earn “kick” rewards just for walking in to more than 800 Macy’s stores, as well as receive exclusive deals and offers.
The rollout is through Mood Media Corp.’s audio system that allows Macy’s to activate a patent-pending “shopkick signal.” The new technology partnership between Shopkick and Mood Media is already accessible in Mood’s 580,000 customer stores.
Consumers who are present in-store can use their smartphone to pick up signals that tell the handset about rewards and deals. Access via the smartphone is layered upon in-store audio via an existing Mood Media player or added as an option to any new Mood Media audio system.
Shopkick says its location-based rewards program helps retailers attract more foot traffic. Its inaugural partners since 2010 include Macy’s and American Eagle Outfitters. Back then, there were only five Macy’s stores participating in the launch. The new technology increases the store base access as well as increases the program to 50 new geographic markets.
“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, Shopkick’s chief revenue officer.
“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of Shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast