Shopkick and Macy’s today are rolling out a national shopping app program that allows consumers to earn “kick” rewards just for walking in to more than 800 Macy’s stores, as well as receive exclusive deals and offers.
The rollout is through Mood Media Corp.’s audio system that allows Macy’s to activate a patent-pending “shopkick signal.” The new technology partnership between Shopkick and Mood Media is already accessible in Mood’s 580,000 customer stores.
Consumers who are present in-store can use their smartphone to pick up signals that tell the handset about rewards and deals. Access via the smartphone is layered upon in-store audio via an existing Mood Media player or added as an option to any new Mood Media audio system.
Shopkick says its location-based rewards program helps retailers attract more foot traffic. Its inaugural partners since 2010 include Macy’s and American Eagle Outfitters. Back then, there were only five Macy’s stores participating in the launch. The new technology increases the store base access as well as increases the program to 50 new geographic markets.
“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, Shopkick’s chief revenue officer.
“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of Shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews