SHOPPER: Lisa Herbert DATE/TIME: 8.14.2013, 2:19 p.m. STORE: White’s Pharmacy LOCATION: 81 Main Street
Lisa Herbert loves the personalized attention and edited selection at White’s. “The beauty counter is very focused,”saysHerbert.“It’snottoo manythingstolookat.”The45-year- oldspendsaround$5,000annually on beauty products. “I don’t want to say it’s about transforming yourself,” says Clarke, “but it’s about creating a new image.”
BOBBI BROWN BLUSH IN NUDE PINK, $26 A White’s sales associate put this on Herbert and she liked how it looked with her skin tone.
CLINIQUE DRAMATICALLY DIFFERENT MOISTURIZING LOTION, $26 Herbert says this is her favorite moisturizer. “It’s a good, well-balanced formula,” she says.
JULIEN FAREL VITAMIN RESTORE FOR COLORED OR TREATED HAIR, $33 Herbert likes that the brand uses natural ingredients and says this leaves her feeling as if she just shampooed her hair.
BOBBI BROWN LIP COLOR IN RAISIN, $25 This is Herbert’s go-to shade for fall.
Total Spent: $110.00
REPORT CARD What grade would you give the store?: A How was the product selection?: Good How was the staff’s knowledge of products?: Excellent How was your overall experience?: Excellent
When Sam Clarke, 22, noticed an array of nail colors in the window of Ricky’s, she immediately walked in. A native of Ireland who’s studying to be a nurse, Clarke spends around $3,000 annually on products. “Quality is definitely important,” says Clarke. “Price helps too, but it’s not a priority.” She prefers multibrand retailers and can browse for hours. “I like a well-rounded selection, so that I have a variety of things to choose from.”
KHROMA BEAUTY NAIL LACQUER IN EDGE AVANT-GARDE, $5.99 Clarke liked the shot of shimmer in this inky black shade.
KHROMA BEAUTY HONEY STICK LIP GLOSS IN NATURAL HONEY, $8.99 “I was excited to see that Ricky’s carries the Kardashian’s line,” says Clarke. “I bought this shade since it was the most neutral.”
KÉRASTASE RESISTANCE VOLUMACTIVE MASQUE, $59.99 Clarke likes this because it’s easy to use and works quickly to revive her hair.
MOROCCANOIL TREATMENT, $42.99 “I have hair extensions,” says Clarke. “The oil keeps them really nice and luscious.” Total Spent: $117.96
REPORT CARD What grade would you give the store?: B How was the product selection?: Excellent How was the staff’s knowledge of products?: Good How was your overall experience?: Excellent
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