By  on September 6, 2013

SHOPPER: Lisa Herbert
DATE/TIME: 8.14.2013, 2:19 p.m.
STORE: White’s Pharmacy
LOCATION: 81 Main Street

Lisa Herbert loves the personalized attention and edited selection at White’s. “The beauty counter is very focused,”saysHerbert.“It’snottoo manythingstolookat.”The45-year- oldspendsaround$5,000annually on beauty products. “I don’t want to say it’s about transforming yourself,” says Clarke, “but it’s about creating a new image.”

BOBBI BROWN
BLUSH IN NUDE PINK, $26
A White’s sales associate put this on Herbert and she liked how it looked with her skin tone.

CLINIQUE
DRAMATICALLY DIFFERENT MOISTURIZING LOTION, $26
Herbert says this is her favorite moisturizer. “It’s a good, well-balanced formula,” she says.

JULIEN FAREL
VITAMIN RESTORE FOR COLORED OR TREATED HAIR, $33
Herbert likes that the brand uses natural ingredients and says this leaves her feeling as if she just shampooed her hair.

BOBBI BROWN
LIP COLOR IN RAISIN, $25
This is Herbert’s go-to shade for fall.

Total Spent: $110.00

REPORT CARD
What grade would you give the store?: A
How was the product selection?: Good
How was the staff’s knowledge of products?: Excellent
How was your overall experience?: Excellent

SHOPPER: Sam Clarke
DATE/TIME: 8.14.2013, 1:07 p.m.
STORE: Ricky’s NYC
LOCATION: 50MainStreet

When Sam Clarke, 22, noticed an array of nail colors in the window of Ricky’s, she immediately walked in. A native of Ireland who’s studying to be a nurse, Clarke spends around $3,000 annually on products. “Quality is definitely important,” says Clarke. “Price helps too, but it’s not a priority.” She prefers multibrand retailers and can browse for hours. “I like a well-rounded selection, so that I have a variety of things to choose from.”

KHROMA BEAUTY
NAIL LACQUER IN EDGE AVANT-GARDE, $5.99
Clarke liked the shot of shimmer in this inky black shade.

KHROMA BEAUTY
HONEY STICK LIP GLOSS IN NATURAL HONEY, $8.99 “I was excited to see that Ricky’s carries the Kardashian’s line,” says Clarke. “I bought this shade since it was the most neutral.”

KÉRASTASE
RESISTANCE VOLUMACTIVE MASQUE, $59.99
Clarke likes this because it’s easy to use and works quickly to revive her hair.

MOROCCANOIL
TREATMENT, $42.99
“I have hair extensions,” says Clarke. “The oil keeps them really nice and luscious.”

Total Spent:
$117.96

REPORT CARD
What grade would you give the store?: B
How was the product selection?: Excellent
How was the staff’s knowledge of products?:
Good
How was your overall experience?:
Excellent

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