By  on December 6, 2007

More contemporary shoppers are buying on the Web, whether for a deal from Bluefly.com or the new young designer collection from Shopbop.com.

Online sales of apparel, accessories and footwear are projected to total $22.1 billion this year, up from $18.3 billion in 2006, according to a Shop.org report from Forrester Research. The study revealed that 10 percent of all apparel sales will be made online this year, compared with 8 percent last year. The increase was attributed to more retailers launching shopping Web sites.

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