Shoppers Drug Mart said Thursday that it has a new beauty concept — and a new divisional president.
The Canadian retailer has tapped Shelley Rozenwald, formerly senior vice president of cosmetics, skin care, fragrance and beauty services for upscale retailer Holt Renfrew, as president of its yet-to-be-named new concept store.
The upscale format will feature a wide range of prestige cosmetics, fragrances, skin care items and dermatological lines, in addition to a full-service pharmacy, said Rozenwald, who begins her new job April 7.
This new concept is an extension of Shoppers Drug Mart’s Beauty Boutique format, first introduced in 2003 to increase the company’s share in the prestige beauty market. Beauty Boutiques, adjacent to Shoppers Drug Mart stores, are staffed by sales associates trained in all of the brands. The boutiques are now in more than 140 Shoppers Drug Mart and Pharmaprix (as the chain is known in Québec) locations across Canada. In total, the chain operates about 1,080 locations in Canada.
While both the Beauty Boutique stores and the new concept stores carry cosmetics, fragrances and skin care items, the difference in the two store formats comes in the product mix.
“While the Beauty Boutique stores focus on prestige color cosmetics and fragrances, the new concept stores will be very heavy on skin care and treatment products,” said Rozenwald. “We’re really looking to cross beauty and pharmacy as you would find it in Europe — for instance, pharmacists will be on full-time duty in these stores. As well, we are looking at doing a brow bar, injectables, nutraceuticals, facials and other treatments. We will also bring in a range of brands that you won’t see everywhere in Canada. It’s about taking beauty to a more sophisticated level.”
The first beauty store with the new format is expected to open in Ontario in July and is expected to feature about 5,000 square feet of selling space, slightly smaller than a traditional Shoppers Drug Mart location. Eventually, Rozenwald hopes to launch several hundred of these new stores in Shoppers Drug Mart stores throughout Canada.
In addition to its new concept stores, Shoppers Drug Mart will roll out 40 additional Beauty Boutique units this year, noted Rozenwald.“Evolving our beauty offering is a key component of our growth strategy,” stated Jürgen Schreiber, president and chief executive officer of Shoppers Drug Mart. “This new concept will allow us to offer customers a unique and upscale beauty experience. At the same time, it provides us with a platform from which to launch new and exciting prestige brands and exclusive lines, as we continue to expand our presence in the marketplace.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye