Just before 8 a.m. on Saturday, a black Town Car slid up to the curb across from the H&M flagship at 640 Fifth Avenue in Manhattan. Alber Elbaz was sitting in the back seat marveling at the line of customers who came for the launch his Lanvin (Hearts) H&M collection. “We stayed in New York one more night so we could see this,” said Elbaz. Surveying the scene, he said, “I don’t dare go in,” explaining that he didn’t want to cause a riot. “I can’t believe it. I was sure there would be no one. I was a bit panicked. This is a once in a lifetime experience.”
The launch of Lanvin (Hearts) H&M brought more than 300 customers to the store. Customers at the front of the line received gift bags consisting of an organic Lanvin (Hearts) H&M tote, a scarf and a lipstick.
Peter Park of Flushing, N.Y., waited 13 hours to get into the store.
The retailer used a system of colored bracelets. Rather than let customers rush into the store all at once, which has been a recipe for chaos at previous introductions, H&M allowed 16 groups of 20 people each, who entered the store in a block with the same bracelet color, to shop for women’s merchandise, which was blocked off, for 15 minutes. The store also limited purchases to two pieces per style. There were no restrictions for men’s wear.
Margareta van den Bosch, the former head of design for H&M and now a creative consultant, and her successor, Ann-Sofie Johansson, who are based in Sweden, were at the store sizing up the launch.
Daniel Kulle, president of H&M North America, was replenishing merchandise and assisting customers. “I’m restocking to get feedback,” he said. “We want them to have a good shopping experience. We’re keeping it in control so the rest of the store can work.” He predicted that the collection would “sell out today or tomorrow.’’ Jewelry and shoes went very quickly. I can’t find any.”
“Lanvin is my favorite designer partnership so far,” said Virgil Sparks, a freelance designer. “The only thing that was disappointing is that it’s all taken from what [Alber Elbaz] has done before. It’s not his vision of a lower price point of view.”
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After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
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Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
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Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)