Just before 8 a.m. on Saturday, a black Town Car slid up to the curb across from the H&M flagship at 640 Fifth Avenue in Manhattan. Alber Elbaz was sitting in the back seat marveling at the line of customers who came for the launch his Lanvin (Hearts) H&M collection. “We stayed in New York one more night so we could see this,” said Elbaz. Surveying the scene, he said, “I don’t dare go in,” explaining that he didn’t want to cause a riot. “I can’t believe it. I was sure there would be no one. I was a bit panicked. This is a once in a lifetime experience.”
The launch of Lanvin (Hearts) H&M brought more than 300 customers to the store. Customers at the front of the line received gift bags consisting of an organic Lanvin (Hearts) H&M tote, a scarf and a lipstick.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"