Accessories buyers are shopping more judiciously, with a focus on immediates.
Given today’s economic downturn, buyers are shopping accessories trade shows more cautiously and judiciously, but according to show organizers, they are still shopping. Exhibitors have been “pleasantly surprised” with the first half of 2009. Buyer turnout has been strong and vendors have adjusted their turnaround times to meet the needs of buyers, many of whom are now shopping closer to season. “Since we are a reflection of the industry we serve, AccessoriesTheShow has experienced a change in retail buying patterns this year,” said Britton Jones, president and chief executive officer of Business Journals Inc., the Norwalk, Conn.-based organizer. “The current economic conditions have intensified the movement of retailers buying even closer to season. At this past May edition of AccessoriesTheShow, which shows fall-winter looks, retailers were primarily writing spring-summer immediate orders. Fall-winter orders were more on the conservative side, resulting in retailers doing more fall-winter research and saving their open-to-buy for the August shows.” Jones indicated AccessoriesTheShow has been performing well despite the industry’s less-than-stellar economic conditions. He said the traffic density (the ratio of retailers to exhibit space) has increased by 20 percent this year. He noted buyers appeared to place an emphasis on supplying their retail outlets with “it” items to generate sales.
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