With more retail real estate deals in 2007 than any other German city, Berlin's shopping areas are certainly on the move — and nowhere more so than the blocks around Hackescher Markt, now a magnet for progressive labels and streetwear.
According to the "Retail Report Berlin," published in June by real estate consultancy CB Richard Ellis, the neighborhood has become a breeding ground for the latest trends and new retail concepts.
Streets around Hackescher Markt now have a concentration of trend-focused labels unparalleled in Germany. This factor, combined with high foot traffic, is increasingly attracting a host of big names from all over the world, the latest being Japanese design giant Muji, which opened its two-floor 3,400-square-foot store at 1 Hackescher Markt in May. But according to CBRE, this is just the beginning, with more top international brands expected by the end of the year.
Although rising rents are pushing out labels lower in the food chain, creativity and individuality remain the keys to succeeding in the trendy zone. Hometown designer Michael Michalsky's first store at 4 Monbijouplatz was designed by Michalsky himself. The poppy red and black interiors reflect his sophisticated but playful collections, with quirky objects, Berlin history books and portraits of men in uniform juxtaposed with the space's essentially sleek lines.
Also with a strong red- and-black theme is Marlies Dekkers' first store in Berlin and ninth worldwide, at 1 Oranienburgerstrasse. It features the Dutch intimate apparel designer's signature buttoned, white leatherette wall display units and neo-Baroque tables. But always site-specific, she designed oriental black and terra-cotta wallpaper dotted with owls for Berlin, hung the chandeliers with dark amber crystals and painted the furniture red or black. Looking like a cross between chic club and racy boudoir, the downstairs salon juxtaposes good girl and bad, naughty and nice — much like Dekkers' strap-happy designs.
Opening just in time for fashion week, Bread & Butter's denim and accessories store, 14 oz., is taking over a 5,400-square-foot space that was a cafe, complete with garden, at 13 Neue Schönhauser Strasse. The brainchild of Bread & Butter founder Karl-Heinz Müller, this is a follow-up to the cult Nineties 14 oz. denim store in Cologne. The focus is on long-term style rather than short-lived throwaway fashion, according to Müller.The shop will host weekly special events, such as an exhibition about Mount Everest conqueror Sir Edmund Hillary, complete with the original clothes of the Himalaya expedition and replicas from Nigel Cabourn's Aim High collection.
The last time Wolfgang Joop decided to clean house (and assorted warehouse facilities), the result was a record-breaking Art Deco sale at Sotheby's New York. This time, the Potsdam-based designer and passionate collector is staying closer to home. The 1,600-square-foot Wunderkind Vintage store will open July 17 at 76 Tucholskystrasse. For sale are "special finds" from creators including Vionet, Poiret, Ossie Clark, Jean Muir and others, as well as show pieces, couture pieces and prototypes that are more than one year old from Joop's own Wunderkind collection.
For labels still on the way up, avant-garde boutique Konk, at 15 Kleine Hamburger Strasse, will set up a temporary showroom, Beck's Fashion Experience Store, to profile young designers from July 17 to Aug. 16.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)