With more retail real estate deals in 2007 than any other German city, Berlin's shopping areas are certainly on the move — and nowhere more so than the blocks around Hackescher Markt, now a magnet for progressive labels and streetwear.
According to the "Retail Report Berlin," published in June by real estate consultancy CB Richard Ellis, the neighborhood has become a breeding ground for the latest trends and new retail concepts.
Streets around Hackescher Markt now have a concentration of trend-focused labels unparalleled in Germany. This factor, combined with high foot traffic, is increasingly attracting a host of big names from all over the world, the latest being Japanese design giant Muji, which opened its two-floor 3,400-square-foot store at 1 Hackescher Markt in May. But according to CBRE, this is just the beginning, with more top international brands expected by the end of the year.
Although rising rents are pushing out labels lower in the food chain, creativity and individuality remain the keys to succeeding in the trendy zone. Hometown designer Michael Michalsky's first store at 4 Monbijouplatz was designed by Michalsky himself. The poppy red and black interiors reflect his sophisticated but playful collections, with quirky objects, Berlin history books and portraits of men in uniform juxtaposed with the space's essentially sleek lines.
Also with a strong red- and-black theme is Marlies Dekkers' first store in Berlin and ninth worldwide, at 1 Oranienburgerstrasse. It features the Dutch intimate apparel designer's signature buttoned, white leatherette wall display units and neo-Baroque tables. But always site-specific, she designed oriental black and terra-cotta wallpaper dotted with owls for Berlin, hung the chandeliers with dark amber crystals and painted the furniture red or black. Looking like a cross between chic club and racy boudoir, the downstairs salon juxtaposes good girl and bad, naughty and nice — much like Dekkers' strap-happy designs.
Opening just in time for fashion week, Bread & Butter's denim and accessories store, 14 oz., is taking over a 5,400-square-foot space that was a cafe, complete with garden, at 13 Neue Schönhauser Strasse. The brainchild of Bread & Butter founder Karl-Heinz Müller, this is a follow-up to the cult Nineties 14 oz. denim store in Cologne. The focus is on long-term style rather than short-lived throwaway fashion, according to Müller.The shop will host weekly special events, such as an exhibition about Mount Everest conqueror Sir Edmund Hillary, complete with the original clothes of the Himalaya expedition and replicas from Nigel Cabourn's Aim High collection.
The last time Wolfgang Joop decided to clean house (and assorted warehouse facilities), the result was a record-breaking Art Deco sale at Sotheby's New York. This time, the Potsdam-based designer and passionate collector is staying closer to home. The 1,600-square-foot Wunderkind Vintage store will open July 17 at 76 Tucholskystrasse. For sale are "special finds" from creators including Vionet, Poiret, Ossie Clark, Jean Muir and others, as well as show pieces, couture pieces and prototypes that are more than one year old from Joop's own Wunderkind collection.
For labels still on the way up, avant-garde boutique Konk, at 15 Kleine Hamburger Strasse, will set up a temporary showroom, Beck's Fashion Experience Store, to profile young designers from July 17 to Aug. 16.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews