Sidelines: New Nikewomen … AXM Swim Sold … ESPN Sets Up Shop …
NEW NIKEWOMEN: Nike has opened a Nikewomen store at the Fashion Valley Shopping Center in San Diego. The 5,000-square-foot store is located on the center’s upper level and includes a range of Nike fitness apparel, footwear and...
NEW NIKEWOMEN: Nike has opened a Nikewomen store at the Fashion Valley Shopping Center in San Diego. The 5,000-square-foot store is located on the center’s upper level and includes a range of Nike fitness apparel, footwear and accessories for women. The unit is the seventh Nikewomen store; others are located in Los Angeles, Newport Beach, Costa Mesa, Mission Viejo and Palo Alto, all of which are in California, and Atlanta. The company had been operating these stores under the nameplate NikeGoddess, but changed the name earlier this year to communicate a global image and convey a clear connection between Nike and women. Nikewomen also recently launched a national Nikewomen catalogue, marking its first stand-alone catalogue for women. The Nikewomen stores are designed to be an interactive experience where female consumers test and provide feedback on new products. Nike doesn’t break out sales of this division, and a spokeswoman declined to divulge sales for the store.
AXM SWIM SOLD: Mexican swim manufacturer Modeplaya has bought the AXM swimwear line. Terms of the deal were not disclosed. AXM, based in Washingon, D.C., was launched about two years ago and includes fashion-forward looks and is sold in about 100 doors, including upscale boutiques and swim chains. “Modeplaya can add the necessary manufacturing and swimwear industry expertise that AXM needs now,” said AXM founder Alisa Beyer, who will stay with the firm.
ESPN SETS UP SHOP: ESPN junkies now have a themed shopping destination. The sports media company has partnered with footlocker.com for an ESPN-branded direct-mail catalogue and e-commerce destination where fans can purchase ESPN-branded and other athletic footwear, apparel and equipment. Among the products available are team jerseys and fan merchandise and sports gear such as basketballs and sneakers from brands including Nike, Reebok and New Balance.
EXECUTIVES ON THE MOVE: Howe Burch, the former senior vice president of sports marketing at Fila, has launched a sports marketing and communications firm called Twelve. His Baltimore-based company offers a variety of services, including strategic and business development and event marketing. Elsewhere, yoga and lifestyle company The Marika Group has tapped Shelley Marks as vice president, a new post. She was most recently president of both Etonic Apparel and Jockey Activewear at Jacques Moret and has also held sales posts at Adidas.RUSSELL/NBA DEAL: Fresh off a deal to buy Brooks Sports, Russell Corp. has entered into a $125 million, eight-year partnership with the National Basketball Association. Russell’s Spalding division has provided the official basketball of the NBA since 1983, and this deal will ensure that Spalding will be the only basketball used during all NBA practices, games, exhibitions and international competitions. In addition, Russell’s Huffy division will make several lines of NBA backboards featuring the Spalding and Huffy brand names. Under the terms of the agreement, Russell will promote Spalding and Huffy NBA products through NBA.com and other NBA outlets.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye