NEW YORK -- Robert Siegel has joined Devanlay, the Paris-based company that owns Lacoste's worldwide license, as chairman of the board of directors, a new post.
Siegel will work here at Lacoste USA's offices during the week, but will continue to live in Charleston, S.C., on weekends. Daniel Barth, president of Devanlay U.S., continues to oversee day-to-day operations and now reports to Siegel.
Prior to exiting Kurt Salmon Associates last week as managing director of its consumer branded division after a three-year stint, Siegel served as chairman and chief executive officer of Stride Rite Corp. He is most widely known in the apparel industry for his run as president of men's wear at Levi Strauss & Co. where he launched the Dockers label.
Reached Thursday in New York, Siegel said he aims to do a better job of reaching American consumers through "much more modern" products, advertising and product placement in the entertainment industry.
"We haven't done what we should have in the American market. We have a unique icon brand that has kept a relatively low profile in the U.S. market," he said. "We really want to refine our direction and certainly have a clearer business strategy. We have a powerful brand that is starting to rebound nicely."
Siegel credited Lacoste creative director Christophe Lemaire for helping to infuse a more youthful spirit in the brand. Building on that, the company plans to suit up more "movers and shakers" in the entertainment industry who have a strong influence on the rest of the market.
"We want to make sure the right people are wearing our products," Siegel said.
Unaware that Gwyneth Paltrow wears Lacoste dresses throughout most of Touchstone Pictures' "The Royal Tenenbaums," Siegel said that call must have been made by the film company. The movie's costume designer, Karen Patch, did in fact give the green light to the Lacoste look, a Touchstone Pictures spokesman said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast