In an unusual union between the retail establishment and the Web world, Simon Property Group is partnering with Refinery29 to create “The Shopping Block” at six of its properties this fall, WWD has learned.
The Shopping Blocks will be one-day pop-up mini-marketplaces for Millennials, occupying around 1,600 square feet in the common areas. They will feature products from local and emerging designers and indie boutiques, as well as national brands (about a 50-50 split) selected by Simon and Refinery29. The format will also have beauty bars with makeup artists and mini makeovers, sweepstakes for shopping sprees, “stylist concierges” to help Millennials learn about fall trends and where to shop them, DIY stations and local influencers like bloggers.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"