By  on November 13, 2012

SHANGHAI — Single’s Day started as a holiday to honor Chinese who are not married or otherwise do not have a partner. However, the holiday, which falls on Nov. 11 annually, is quickly becoming the biggest day for online shopping on the mainland as millions of consumers turn to the Internet to take advantage of deep discounts and other promotions offered by e-commerce players.

Chinese Internet giant Alibaba, which operates Tmall.com and Taobao.com, said sales on its e-commerce platforms on Single’s Day, which fell on Sunday this year, totaled $3.1 billion, more than triple the sales figure from last year. That number well outpaced the $1.25 billion that, according to research company comScore, Americans spent last year on Cyber Monday.

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