By  on September 2, 2014

NEW YORK — Among the masses of runway show and presentation invites that have inundated editors’ in-boxes over the past few weeks, Skagen’s stands out for one reason: This “save the date” has nothing to do with New York Fashion Week. On Wednesday morning, the accessories brand will unintentionally start a full day of accessories presentations and ready-to-wear shows with a celebration of its first New York City store [the store officially opens today].

The opening marks a new chapter for the brand, ushered in by this month’s appointment of Mariza Scotch as chief creative officer. Scotch has previously designed handbags and accessories at Kate Spade, and worked as design director for Polo Ralph Lauren and Tod’s. “The minute we met Mariza, there was an immediate connection,” said Jennifer Pritchard, president of Skagen. “There was great synergy in how we saw the brand evolving and how to approach our unique opportunity.”

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