Shoppers were out at the stores, and using their phones to price check.
Shutterstock / Antonio Guillem
Move over fashionista, the "smartphonista" is taking over.
A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)