By  on June 27, 2012

A new consumer survey by Deloitte sheds light on just how fast smartphones are impacting the retail scene.

By 2016, smartphones will influence $689 billion or 19 percent of total U.S. store sales, according to results of the survey. Direct mobile commerce sales will surpass $30 billion by then, according to industry estimates.

This year, 5.1 percent of total retail sales, or $159 billion in sales, will be influenced by mobile devices, which enable consumers to conduct product research, compare prices and purchase online. Direct mobile commerce sales are estimated at $12 billion for 2012.


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