Price comparison shopping site PriceGrabber scooped up location-based app Snapette, which taps into the smartphones of on-the-go consumers and updates them on new deliveries, sales and events at nearby stores.
The deal should help broaden the reach of Snapette, which already has more than 1.5 million active users and works with 225 brands and retailers. PriceGrabber is owned by CPL Holdings LLC and works with more than 12,000 merchants and sellers across North and South America and the U.K. Combined with its distribution partners, PriceGrabber drives more than $1 billion in sales. Financial terms of the acquisition were not disclosed.
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