Price comparison shopping site PriceGrabber scooped up location-based app Snapette, which taps into the smartphones of on-the-go consumers and updates them on new deliveries, sales and events at nearby stores.
The deal should help broaden the reach of Snapette, which already has more than 1.5 million active users and works with 225 brands and retailers. PriceGrabber is owned by CPL Holdings LLC and works with more than 12,000 merchants and sellers across North and South America and the U.K. Combined with its distribution partners, PriceGrabber drives more than $1 billion in sales. Financial terms of the acquisition were not disclosed.
Snapette raised a $1.5 million seed round in October 2011, following the introduction of a beta version that was introduced in August 2011, according to cofounders Sarah Paiji and Jinhee Kim. The app launched officially in June 2012.
Paiji told WWD that Snapette has a “healthy mix” of national retailers (including Nordstrom, Ann Taylor, Guess and Nine West) and smaller boutiques like New York City’s Otte; Big Drop (in New York and Miami Beach), and Satine (in Los Angeles). She maintains that the “contemporary” category is the app’s strength — listing brands like Diane von Furstenberg, Theory, Rebecca Minkoff and Steven Alan as popular with users. There are currently 12 cities where the app recruits boutiques to participate: New York, Los Angeles, San Francisco, Chicago, Boston, Dallas, Miami, Seattle, London, Tokyo, Hong Kong and Madrid.
Snapette will integrate e-commerce capabilities later this week — transforming the app from a technology that drives foot traffic into stores to a tool that brings together the online and offline shopping experiences.
“When we first started, the focus was almost entirely on local and driving people into stores and interrupting them while they’re in store,” Paiji said, noting it was difficult to measure conversion since some women turned on to a look by Snapette might pass it by in the store only to buy it later online. Now they can make purchases directly through the app.
“The big theme in the past 12 months has been around the omnichannel shopper,” Paiji said. “By just proving a local component, we were losing a lot of conversion opportunities. If they are ready to buy, we want to make sure they can also buy from that retailer.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)