By  on January 18, 2013

LONDON — Britain's long-awaited snowstorm arrived on Friday — disrupting airports, roads, and retail. Although much of London's snow melted the minute it hit the ground, local officials and transport authorities warned people to remain at home and take extra care if they needed to travel.

“Snow definitely does have an impact on shopper numbers,” said Mandy Murphy, a spokeswoman for the British Retail Consortium. “December 2010 is a real case in point, as the unusually early and prolonged wintry weather kept many shoppers away and put sales on ice for much of the month. "Retailers are already facing challenging times due to relentlessly tough times in the economy, so anything that acts as a further deterrent to shoppers doesn’t help matters.However, it’s important to remember that January isn’t generally a key month for sales, and the difficult weather conditions are likely to be short-lived.”

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