Marcia Kilgore may be a bath and body enthusiast, but skin care is what she knows best.
The Soap & Glory founder, who is a former facialist, is extending her quirky collection and introducing her first assortment of antiaging skin care.
“Skin care is really where my expertise lies,” said Kilgore, “so with Soap & Glory, my new goal is to bring women the best bang for their skin-care budget.”
Make Yourself Youthful, the brand’s debut skin-care offering, is made up of a serum and eye cream intended to treat a variety of issues such as wrinkles, uneven skin tone and dark circles.
“Our customer is younger. Aspirational,” said Kilgore, “but already worried about aging.”
Make Yourself Youthful Super Serum, $48 for 1 oz., contains biopeptides to boost collagen, brighten, energize, rejuvenate and smooth skin. Make Yourself Youthful Rejuvenating Eye Cream, $38 for 0.47 oz., features a blend of actives like caffeine and ginseng with peptides to target crow’s feet wrinkles, puffiness and dark circles.
Kilgore added that she has plans to extend her line of antiaging skin care in January.
The products will be available in September exclusively at 303 Sephora doors and on sephora.com.
“Sephora’s customer is our target for this product,” noted Kilgore.
While executives declined to discuss sales projections, industry sources estimated the duo could do upward of $10 million at retail in its first year on counter.
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