Social media are poised to reach the next tier of the marketing ladder.
According to a survey of 468 U.S.-based chief marketing executives in a range of industries, social media’s share of marketing budgets, about 8.4 percent of the total spend now, is expected to rise to 11.5 percent in the next year and grow steadily to about 21.6 percent over the next five years.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)