Beauty is a new major plank in the social platform Opensky.
With 1.5 million users, Opensky, a social shopping network featuring beauty advice from various experts, went live with its new beauty section Thursday. The site’s executives declined to break out figures, but industry sources estimate Opensky brought in $40,000 in beauty alone on the day it launched. Sources also estimate the Web site could ultimately generate $500,000 per week.
Chief executive officer John Caplan, formerly of Ford Models, launched Opensky in April of last year with fashion, home decor, food and healthy-living platforms. Martha Stewart, Bobby Flay, Cynthia Rowley and Molly Sims are some of the experts who manage their own mini shopping boutiques and give their personal picks, which consumers can buy directly off the site. With the introduction of beauty, Pati Dubroff, Fredric Brandt and Serge Normant are among the beauty experts.
“Beauty has been a natural target for Opensky from the beginning,” said Allison Slater, general manager of health and beauty at Opensky. “John Caplan actually created a beauty-focused precursor to Opensky when he was the ceo of Ford Models. He created a video channel where Ford Models shared their beauty secrets and it became one of the most-watched channels on YouTube at the time.”
After 12 years at Sephora, Slater migrated to Opensky. “I was at Sephora in the very early days, when people weren’t even sure if it would be successful,” said Slater. “Being a part of Sephora’s growth over many years was incredibly exciting. With Opensky, I see the same opportunity. It’s the future of online shopping.”
Slater maintains that social commerce offers a natural synergy. “For the curators, it creates a chance to connect directly with their audience,” she said. “For the shoppers, they get the opportunity to discover new things that have been pre-screened for them, in a way that gives them deeper insight than [information on] regular packaging can provide.”
“You don’t get that personal shopping experience at traditional retailers,” said Brandt, a dermatologist and founder of Dr. Brandt Skincare. “On Opensky, users can filter out what might not be apropos to them.”
“I want to encompass so many aspects of life,” said Dubroff, a makeup artist. “Yes, there will be skin care and makeup, but also I’m very into enhancing the spirit and seeking out things that are pleasing to the senses.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)