Beauty is a new major plank in the social platform Opensky.
With 1.5 million users, Opensky, a social shopping network featuring beauty advice from various experts, went live with its new beauty section Thursday. The site’s executives declined to break out figures, but industry sources estimate Opensky brought in $40,000 in beauty alone on the day it launched. Sources also estimate the Web site could ultimately generate $500,000 per week.
Chief executive officer John Caplan, formerly of Ford Models, launched Opensky in April of last year with fashion, home decor, food and healthy-living platforms. Martha Stewart, Bobby Flay, Cynthia Rowley and Molly Sims are some of the experts who manage their own mini shopping boutiques and give their personal picks, which consumers can buy directly off the site. With the introduction of beauty, Pati Dubroff, Fredric Brandt and Serge Normant are among the beauty experts.
“Beauty has been a natural target for Opensky from the beginning,” said Allison Slater, general manager of health and beauty at Opensky. “John Caplan actually created a beauty-focused precursor to Opensky when he was the ceo of Ford Models. He created a video channel where Ford Models shared their beauty secrets and it became one of the most-watched channels on YouTube at the time.”
After 12 years at Sephora, Slater migrated to Opensky. “I was at Sephora in the very early days, when people weren’t even sure if it would be successful,” said Slater. “Being a part of Sephora’s growth over many years was incredibly exciting. With Opensky, I see the same opportunity. It’s the future of online shopping.”
Slater maintains that social commerce offers a natural synergy. “For the curators, it creates a chance to connect directly with their audience,” she said. “For the shoppers, they get the opportunity to discover new things that have been pre-screened for them, in a way that gives them deeper insight than [information on] regular packaging can provide.”
“You don’t get that personal shopping experience at traditional retailers,” said Brandt, a dermatologist and founder of Dr. Brandt Skincare. “On Opensky, users can filter out what might not be apropos to them.”
“I want to encompass so many aspects of life,” said Dubroff, a makeup artist. “Yes, there will be skin care and makeup, but also I’m very into enhancing the spirit and seeking out things that are pleasing to the senses.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)