PARIS — Le Bon Marché has tapped director Sofia Coppola to design its windows to mark the launch of a new version of the SC bag she originally designed for Louis Vuitton in 2009.
The 10 windows, on display until Oct. 26, feature pink neon hearts, oversize cherries and giant peonies set against the background of the Louis Vuitton monogram. Statues of baby deer carry versions of the SC bag in its new, compact BB size.
“I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself,” Coppola said in an interview. “It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”
The project marks the first foray into window design for Coppola, whose Paris apartment is near the department store. The stylish director, who has two daughters with her husband Thomas Mars, lead singer of the French band Phoenix, said she particularly likes buying groceries from the Grande Epicerie section.
Coming on the heels of “The Bling Ring,” her movie about a gang of teenagers who gained fame for robbing luxury items from the homes of Hollywood celebrities, the Bon Marché window displays highlight a more playful side of Coppola.
“I think there’s always been this side of my personality, but maybe I didn’t show it before,” she mused. “But I felt like after my film ‘Somewhere,’ [which] was more subdued and minimal, that it was fun to do something kind of the opposite.”
Louis Vuitton is producing the SC bag in a new range of colors. In addition to black and off-white, the small SC bag is now available in cherry, purple and tan. The smaller BB, which comes with a long shoulder strap that allows it to be worn across the body, comes in violet, clementine and duck blue.
From Oct. 1, Le Bon Marché will offer an exclusive limited-edition version of the SC bag in dark cobalt calfskin with fluorescent fuchsia edges applied by hand. It will retail for 2,420 euros, or $3,275, for the small version and 2,820 euros, or $3,800, for the BB size.
Coppola said that when the SC bag was initially launched, she never expected it to become a staple of the French luxury house’s offer.
“I just thought it was kind of a small project, something that I wanted and maybe, you know, a few of my friends, so it’s been really fun to see it grow and then get to be able to make it in new colors and new variations,” she said.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)