There’s an old adage to finding success in baseball: “Hit ’em where they ain’t.” A similar philosophy holds true for men’s specialty stores who are posting good sales by focusing on brands, items and experiences that are not found at their larger, highly promotional, competitors.
“We don’t have the same things as the majors,” said Mike Zack, owner of the Circa 2000 store in Plano, Tex. “That’s why we work so hard at the shows, to find things that are different.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"