NEW YORK -- The film starts with a model cavorting on the beach in a bathing suit, then cuts to a studio with a host and two fashion experts.
One expert talks about the Moroccan influence on swimwear and shows a clip of a couture runway show. Cut back to the swimsuit and matching pareo.
This is not QVC or Home Shopping News. It's a short example of Catalog 1, Spiegel Inc. and Time Warner Entertainment's home shopping joint venture, shown at a press conference Monday at the annual NRF conference. Spiegel and Time Warner have formed a video mall with Spiegel, Neiman Marcus, Crate & Barrel, Williams Sonoma, The Sharper Image, The Nature Co., Eddie Bauer and Time Warner's Viewer's Edge.
Catalog 1 will launch in four Time Warner markets, beginning in March. Catalog 1 and its participants will make use of their own infrastructures. For instance, phone operators and fulfillment will be handled by the individual catalogers.
In addition to its own sales, Spiegel, as an equity partner with Time Warner, will receive an undisclosed percentage of profits.
"We all want to keep our identity on service and the way we ship merchandise," said John J. Shea, chief executive officer of Spiegel.
Shea claims the cost of involvement for the catalogers is similar to the cost of producing a catalog.
Spiegel and Time Warner will produce the programs with input from the various catalogers.
"Creative retailers are real egomaniacs and like to see their personalities reflected in their stores," said Gordon Segal, owner of Crate & Barrel.
According to Spiegel, price will be no object on Catalog 1. The bathing suit and pareo shown in the film, from Gottex, cost $108 and $176, respectively.
"We're not afraid of price points," Shea said. "We're going to go as far as we can."
Nor is Shea worried about return rates.
"Those of us in the catalog business are used to whatever the return rates are," he continued. "We have outlet stores to handle returns. As catalogers, we've learned to live with it."So far, Gottex has agreed to participate in Catalog 1. Spiegel carries DKNY in its own catalog.
Asked whether that gives it the right to sell DKNY on Catalog 1, Shea replied: "I would think so."
Shea will even go door-to-door on Seventh Avenue.
"I'm sure I'll be the one to talk to Jerry Chazen and John Pomerantz," he said.
Chazen is chairman and chief executive officer of Liz Claiborne Inc., and Pomerantz is chairman and ceo of The Leslie Fay Cos. Inc.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion