NEW YORK -- The film starts with a model cavorting on the beach in a bathing suit, then cuts to a studio with a host and two fashion experts.
One expert talks about the Moroccan influence on swimwear and shows a clip of a couture runway show. Cut back to the swimsuit and matching pareo.
This is not QVC or Home Shopping News. It's a short example of Catalog 1, Spiegel Inc. and Time Warner Entertainment's home shopping joint venture, shown at a press conference Monday at the annual NRF conference. Spiegel and Time Warner have formed a video mall with Spiegel, Neiman Marcus, Crate & Barrel, Williams Sonoma, The Sharper Image, The Nature Co., Eddie Bauer and Time Warner's Viewer's Edge.
Catalog 1 will launch in four Time Warner markets, beginning in March. Catalog 1 and its participants will make use of their own infrastructures. For instance, phone operators and fulfillment will be handled by the individual catalogers.
In addition to its own sales, Spiegel, as an equity partner with Time Warner, will receive an undisclosed percentage of profits.
"We all want to keep our identity on service and the way we ship merchandise," said John J. Shea, chief executive officer of Spiegel.
Shea claims the cost of involvement for the catalogers is similar to the cost of producing a catalog.
Spiegel and Time Warner will produce the programs with input from the various catalogers.
"Creative retailers are real egomaniacs and like to see their personalities reflected in their stores," said Gordon Segal, owner of Crate & Barrel.
According to Spiegel, price will be no object on Catalog 1. The bathing suit and pareo shown in the film, from Gottex, cost $108 and $176, respectively.
"We're not afraid of price points," Shea said. "We're going to go as far as we can."
Nor is Shea worried about return rates.
"Those of us in the catalog business are used to whatever the return rates are," he continued. "We have outlet stores to handle returns. As catalogers, we've learned to live with it."So far, Gottex has agreed to participate in Catalog 1. Spiegel carries DKNY in its own catalog.
Asked whether that gives it the right to sell DKNY on Catalog 1, Shea replied: "I would think so."
Shea will even go door-to-door on Seventh Avenue.
"I'm sure I'll be the one to talk to Jerry Chazen and John Pomerantz," he said.
Chazen is chairman and chief executive officer of Liz Claiborne Inc., and Pomerantz is chairman and ceo of The Leslie Fay Cos. Inc.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)