By  on April 5, 2010

Spring is signaling a bump in retail lingerie sales, with merchants citing an improved customer mood and pent-up demand for items that are fun, sexy and whimsical.

Retailers said consumers spent more in March than a year ago on pretty little nothings, with increases ranging from the mid-single digits to as much as 33 percent or more. They anticipate the upswing will have staying power as the economy slowly regains its footing and the appetite for fashion merchandise grows. Although value remains key at major stores, specialty merchants said they are seeing less price resistance.

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