LONDON — The social-selling fashion and accessories brand Stella & Dot is set to launch its clothing range in the U.S. and the U.K. in August.The range will include items such as tunics and caftans alongside accessories. Tops start at $39 while a short-sleeve tunic is $79. Apparel is a new category for chief executive officer Jessica Herrin, who said she’s treading carefully — and taking an unconventional route."We are very unshackled from the traditional retail approach where you buy a collection for a season. It's a see-now-buy-now moment, so we created a very nimble design and supply chain process and really respond to the customers.”She said the company has been drawing on its accessories experience in several different European markets over the past five years. “We have a lot of insight into what's different in the U.S. versus the U.K. or in Germany or France. Our bestsellers in one country are bestsellers in another."Launched in 2007 by Herrin, Stella & Dot is sold online through a network of 30,000 global stylists who earn commissions by selling products in their homes and on their social media networks.The company made its fortune selling fashion jewelry. Last year it launched apparel in the U.S. with a collection of embroidered and crocheted tunics and sarong skirts. It has since introduced sunglasses and fine jewelry in its bid to become a lifestyle brand.Of the apparel launch, Herrin said it was customer-led."We focused on few things that are really core to who we are. So many of our stylists — being digital stylists — share through social media and Instagram. They are naturally sharing a look. Our customer is time-starved, has a full-time job and she's got kids at home, so we've really responded from that perspective. We’re taking a killer design and combining it with really personal service."RELATED STORY: Stella & Dot Makes Foray Into Apparel >>The brand has also been focusing on digital initiatives with plans to launch an app next year. Herrin said the company has a 90-person tech team working on the social-selling platform."When people shop today they want instant-edited, personalized choice influenced by social media. We are providing sales tools to our field that allow them to create and share looks on social. And they are also prompting with who, when and what to share. It's better for the customer because what we share is informed based on when the customer last shopped or what they last shopped."
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.