LONDON — The social-selling fashion and accessories brand Stella & Dot is set to launch its clothing range in the U.S. and the U.K. in August.The range will include items such as tunics and caftans alongside accessories. Tops start at $39 while a short-sleeve tunic is $79. Apparel is a new category for chief executive officer Jessica Herrin, who said she’s treading carefully — and taking an unconventional route."We are very unshackled from the traditional retail approach where you buy a collection for a season. It's a see-now-buy-now moment, so we created a very nimble design and supply chain process and really respond to the customers.”She said the company has been drawing on its accessories experience in several different European markets over the past five years. “We have a lot of insight into what's different in the U.S. versus the U.K. or in Germany or France. Our bestsellers in one country are bestsellers in another."Launched in 2007 by Herrin, Stella & Dot is sold online through a network of 30,000 global stylists who earn commissions by selling products in their homes and on their social media networks.The company made its fortune selling fashion jewelry. Last year it launched apparel in the U.S. with a collection of embroidered and crocheted tunics and sarong skirts. It has since introduced sunglasses and fine jewelry in its bid to become a lifestyle brand.Of the apparel launch, Herrin said it was customer-led."We focused on few things that are really core to who we are. So many of our stylists — being digital stylists — share through social media and Instagram. They are naturally sharing a look. Our customer is time-starved, has a full-time job and she's got kids at home, so we've really responded from that perspective. We’re taking a killer design and combining it with really personal service."RELATED STORY: Stella & Dot Makes Foray Into Apparel >>The brand has also been focusing on digital initiatives with plans to launch an app next year. Herrin said the company has a 90-person tech team working on the social-selling platform."When people shop today they want instant-edited, personalized choice influenced by social media. We are providing sales tools to our field that allow them to create and share looks on social. And they are also prompting with who, when and what to share. It's better for the customer because what we share is informed based on when the customer last shopped or what they last shopped."
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion