By  on June 29, 2009

LONDON — British jeweler Stephen Webster has unveiled his flagship at 93 Mount Street in Mayfair and it’s filled with a treasure trove of jewels, taxidermy and curiosities that make up Webster’s world.

“We treated each detail in the store like jewelry,” said Webster during a walk-through of the 1,100-square-foot store, which he designed with British interior designer Kelly Hoppen. “There are lots of things to discover in here. This store, which was bloody long in coming, is actually a journey through the front room of my house.”

The store replaces the brand’s smaller unit on Duke Street.

Located in a 19th-century red brick building, the space is light and airy, despite a dark color palette of slate gray, black, purple and white. Some of the gems are on display in chests similar to Victorian curiosity cabinets. Bold silver rings set with huge gems sit atop organic forms such as black coral and stingray skeletons encrusted with black crystals. Chunky glass chandeliers made of crystal balls look like bubbles suspended from the high ceiling. One wall is coated in Venetian plaster, giving it a metallic effect, while mounted animals carry or hold the jewels. A lifelike seagull perched in the window dangles a silver fish skeleton pendant from its beak.

During a dinner at Maddox to celebrate the opening, Webster said artist Damien Hirst recently visited the store and purchased the silver fish skeleton pendant, called Top Kat. The dinner drew guests including Kelly Hoppen, Pam Hogg, Vidal Sassoon, Andy and Patti Wong, Simon and Yasmin Mills, and Tom and Sara Parker-Bowles.

“I really loved the jaw bracelet and ring,” said Hogg, describing the silver and diamond pieces from the Jewels Verne collection. “I could wear them and still see my tattoos — and I wouldn’t have minded walking out the door with them.”

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