It's a pretty sure bet that the future of retailing, and, in fact, most things, is migrating to an online world. The speed at which this is happening is daunting for the modern consumer and business person, and far beyond what R.H. Macy could have ever imagined at a time that was just witnessing the first stagecoach service and mail deliveries between San Francisco and St. Louis—a journey that took 20 days—when he set up shop.
Macy’s has been conducting online retailing since 1996. Peter Sachse, chairman and chief executive officer of macys.com, has overseen the site’s evolution, for sales as well as brand-building, since April 2006. Here, he discusses plans for Macy’s marketing, technology and e-commerce. Sachse, a retail veteran, was named Macy’s first chief marketing officer in June 2003. He was president and ceo of the company’s Bon Marché division (now part of Macy’s West). He began his retail career with Macy’s in Kansas City and was division merchandise manager at Macy’s Bullock’s division, among other roles in the organization.
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