Retailers trying to lure shoppers by offering huge discounts and promotions on the last weekend before Christmas faced the added burdens of snow, ice and rain.
The stakes were particularly high in what has been a dismal season. The weekend before the holiday can account for about 11.5 percent of Christmas sales for some merchants, according to ShopperTrak. Merchants are trying to clear inventory and salvage what may be the worst Christmas sales levels in decades.
As the second snow storm since Friday hit the Northeast, Palisades Center in West Nyack, N.Y., which includes Target, Macy’s and J.C. Penney, opened on time at 8 a.m. Sunday, but an employee said the mall was “not busy like it would be” under normal weather conditions.
The Pacific Northwest also was socked by a ferocious storm.
In addition to rolling back prices, retailers have extended their hours in an effort to entice cash-strapped shoppers who are cutting back because of rising unemployment, tight credit, falling home values and other fallout from the recession. Retail sales for the six weeks that ended Dec. 13 were 2 percent behind last year and the Standard & Poor’s Retail Index has lost 31 percent in 2008.
Eight-one percent of consumers plan to reduce their holiday spending this year, according to a new study by The NPD Group research firm.
At the upscale Mall at Short Hills in New Jersey, “We’re all open…and we have good, solid foot traffic that’s building quickly,” said Michael McAvinue, the shopping center’s general manager.
A spokeswoman for Taubman Centers Inc, which operates properties ranging from Beverly Center in Los Angeles to the Mall at Short Hills, said the winter weather hurt business in many parts of the country last week but, on Saturday, a short break from the snow brought a strong turnout of shoppers. “Deeper discounts were taken this weekend,” she said. “There was lots of pent-up demand.”
The Saturday before Christmas is second in importance only to Black Friday, the first shopping day after Thanksgiving.
Weekend storms dumped as much as two feet of snow in parts of Northwest while areas of Massachusetts, Vermont, New Hampshire, Maine and northeastern New York were expected to receive as much as foot of snow.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)