Like the Chinese yin and yang, Macy’s and Bloomingdale’s speak to different aspects of Terry Lundgren’s personality.

The chairman, president and chief executive officer of Macy’s Inc. relishes the size of the Macy’s chain, with 880 units, and its high-profile events such as the Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks. Bloomingdale’s is a rarer breed. With 41 stores, it has pursued growth at a deliberate pace. Its size allows for creativity, especially the smaller format stores in New York’s SoHo and Santa Monica, Calif., where the retailer threw its template out the window. For example, at the 76,000-square-foot Bloomingdale’s that opened last year in Santa Monica, temporary fitting rooms, or pods, can be raised to the ceiling when not in use.

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