Residents of New York and Shanghai have spent an average of between $530 and $920 on luxury goods over the last 12 months, according to the Luxury Digital Behaviour Study by digital marketing company ContactLab.
ContactLab has studied the relationship between consumers and high-end clothing and accessory products in Shanghai and New York, also measuring the positioning and appeal of 20 luxury brands. The survey was carried out through a sample of around 1,000 individuals between the ages of 25 and 54 in each city.
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