By  on October 22, 2012

Fashion is the second-most-popular product category when it comes to online shopping and consumers are increasingly using mobile phones and tablets to make purchases, according to an upcoming study of online consumption behavior in Asia, Russia and Africa.

For its e-Commerce Consumer Monitor Research 2012 study, Visa worked with market research provider TNS to survey more than 8,000 respondents, all of whom were between 18 and 55 years old and used the Internet at least once a week. The respondents were located in Hong Kong, Korea, Japan, Singapore, Russia, the Philippines and Vietnam. Visa offered to WWD an exclusive preview of the study, which will be released later this month.

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