By  on April 12, 2012

SHANGHAI — Brands will have no choice but to have an e-commerce presence in China or face being left out of what will soon become the largest online retail market in the world, according to a Boston Consulting Group study released Thursday.

An expanding population of Internet users combined with more widespread consumer acceptance of buying products online will spur China’s e-commerce market to triple in size to more than $360 billion by 2015, according to the study, titled “China’s Digital Generations 3.0: The Online Empire.” By around that time, the report projects China will become the largest online retail market globally, with nearly 10 percent of retail sales occurring online.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus