BEIJING — As China’s biggest cities grow saturated with major brands and consumer products, retailers are looking beyond Beijing and Shanghai at the country’s smaller markets, where new opportunities still abound.
But cracking the code of consumers who live in China’s smaller cities — routinely referred to in the marketing world by a “tier” structure according to their population and development — can be tricky business. Second-, third- and fourth-tier cities hold tens of millions of emergent consumers, but buying behavior in China’s less-developed, smaller cities does not always mirror what companies understand in the largest cities.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)