By  on October 3, 2011

Some self-expression, a sense of style and salesmanship: That’s what it takes to become a “stylepreneur” on StyleOwner, the latest in social selling online.

StyleOwner launches this week, inviting bloggers, stylists and fashionistas to create their own online fashion boutique: they name it, customize its look and select the merchandise. They can then market their shop to their circle of friends and family via blogs, e-mail and social network sites like Facebook and Twitter and operate online like personal shoppers, earning a commission off each item they sell.

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