Two years ago, Allison Beal and Brian Garrett set out to build Los Angeles fashion start-up StyleSaint based on content, community and commerce. They’ve got the content and community parts of StyleSaint in place, now the commerce part is coming into play.
Fueled by a $4.3 million round of Series A funding led by General Catalyst Partners and e.Ventures, StyleSaint this week is officially launching an apparel collection priced from $30 to $200 with maxi- and minidresses, sleeveless blouses, camisoles and skirts featuring water and mosaic prints, and silk chiffon and satin. Developed with information gathered from StyleSaint’s community members, the 18-item collection will roll out in weekly cycles with six new items offered a week, and future collections will be introduced roughly every six weeks.
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