By  on October 9, 2009

LONDON — Sue Devitt brought the promise of sunshine to the rain-drenched here this week. On Wednesday afternoon the makeup maven spent three hours at her recently revamped, exotic travel-inspired counter at Harvey Nichols overseeing makeovers and suggesting color options and products for clients.

“I come to meet with customers as the rest of the year they’re supporting my business,” she said between consultations. “They want to hear from the creator of the brand what products I would choose for them.” Devitt added such store visits offer her the opportunity to keep in touch with her clients’ concerns. “I hear exactly the same issues here as in Hollywood,” she said, adding women invariably want to know how to look younger, how to have fullers lips and how to create smoky eyes.

Devitt also spoke at a soirée held in aid of the Dress for Success charity at Harvey Nichols on Tuesday. During the event she offered 60 customers beauty tips as attendees sipped cocktails. Devitt’s upcoming spring color collection, which is dubbed A Southern Seas Sojourn, also has a philanthropic bent. Inspired by Devitt’s travels around the Solomon Islands, the line’s Destination Eye & Cheek Palette in Solomon Islands will generate funds for CRISP, an ocean-conservation organization. Also in the pipeline for 2010 are Pro-Juvenation Face and Pro-Juvenation Eye, which will be part of the brand’s Microquatic skin care line from April. Devitt said she hopes to at some point open stand-alone stores.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus