After 17 years of focusing on just men, Suitsupply is setting its sights on women.The Dutch retailer, known for its youthful tailored clothing, is creating a new chain for women called Suistudio. The company quietly opened its first stores in Amsterdam and Shanghai this month and will move into the U.S. in November with two stores at Brookfield Place in lower Manhattan and SoHo.Suitsupply has 84 stores around the world including 32 in North America, a market it entered in 2011.Like the men’s stores, the women’s boutiques focus primarily on the “power suit” at affordable prices. The average price ranges from $399 to $699, with jackets selling for $299 to $699, trousers for $199 to $299. The offering spans from classic to more-modern silhouettes and the collection includes shirts, knitwear, skirts, dresses, jumpsuits and eveningwear as well.The suits, which represent some 60-70 percent of the mix, are made from Italian fabrics such as Vitale Barberis Canonico and Ferla and are hand-finished. And as the case with the men’s stores, each store will offer while-you-wait tailoring.To introduce the concept, Suistudio has created a racy advertising campaign for fall featuring model Rianne ten Haken dressed in a suit and flanked by a naked man. The tag line is #notdressingmen.Fokke de Jong, founder and chief executive officer of Suitsupply, said, “We’ve been asked consistently for a long time to make a women’s collection. Our brand is about bringing high-quality product for attainable price points. We don't thimk there is anything out there that combines quality high-end fabrics at an attainable price point with the specialization of tailoring. We really have to fulfill the promise of providing a perfect fit for women. It's actually even harder to do for woman than it is for men."De Jong said the two stores that are already open as well as the online store have been "very successful," giving the company the confidence to continue the rollout into the U.S."We've been very surprised by the level of interest from varying consumer segments," he added. "Women are enthusiastically responding to fashion items. For instance, the Cameron checked double-breasted suit and the straight-fit navy striped Joss jacket paired with pleated high-rise trousers are the most popular. The feedback from customers praise how well the suits fit. That has been the most impressive and rewarding factor."He said that it has not yet been determined how many adfitional stores will be added and where. "As with our men's business, our growth is directly related to our ability to maintain quality. We are scaling up our teams and getting more talent in to suport this very exciting new venture."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews